Thomas Hoehn's Posts
Edit Wiki Kodak "Olympicizes" USA House in a BIG way
Kodak, as part of its association with the United States Olympic Committee (USOC), helped to dress out their presence here in Beijing. A popular restaurant in the heart of the city was transformed into USA HQ with giant photo walls and display graphics. All were created using KODAK PROFESSIONAL PRO IMAGE II Paper, KODAK PROFESSIONAL ENDURA Transparency Display Materials, and KODAK PROFESSIONAL Inkjet Photo Paper.
The panel shown above was installed at 6:30 am following the Opening Ceremonies that just occurred a few hours before. This makes for a super impressive entry into the facility with its 10-foot height and 28-foot length!
Various meeting rooms where the USOC conducts it business during the Games have been "Olympicized." Even the table graphics were created by Kodak.
Various meeting rooms where the USOC conducts it business during the Games have been "Olympicized." Even the table graphics were created by Kodak.
This three+ story tower is covering a large wine storage unit. It was assembled from 11 separate panels.
Kodak also prints an 8-page magazine each and every day during the Games for the USOC called "USA Daily." It features the latest news on US athletes, event schedule for that day, and (of course) great photos!
It isn't all business at USA House. Some people use these large images as impromptu photo ops...
Kodak is doing an incredible volume of printing at these Games. The USOC is one recipient of the services, others include sponsors, other national organizing committees, Getty Images and more. It is great to be involved in such a big photo experience, both figuratively and literally!
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